Professional full-time work

Wayfair, Boston · 2022–2026

$6M+Revenue from basket-building and cross-sell, over 2 years

77%Faster time-to-list, down to 14 days across 100+ suppliers

43%Less analysis and build time, now 2 weeks, after moving playbooks to LLMs

30%Faster ramp-up for 15+ new associates

SEPT 2025 – APR 2026Boston

Senior Associate, Digital Product Merchandising

Built a customer-first merchandising strategy across billion-dollar categories, which grew market share 2% year over year.
Used LLMs to map customer journeys and conversion funnels, then worked with UX and engineering on basket-building and cross-sell: $6M+ in revenue over 2 years.
Became the basket-building subject-matter expert for 20+ peers, and turned legacy playbooks into LLM-driven practice. Analysis and build time dropped 43%, to 2 weeks.
Mentored 15+ new associates. The onboarding practices cut ramp-up time 30% and implementation errors 75%.

JUL 2023 – SEPT 2025Boston

Raised sales 36 percentage points (+$400K a year) and cut returns 2 points by studying customer behavior and partnering on content.
Grew retention 5% year over year and projected $300K+ in annual savings, using BigQuery behavior analysis and assortment-gap work.
Cut time-to-list per product 77%, to 14 days, across 100+ suppliers by redesigning supplier onboarding.
Won VP and Director buy-in on roadmaps and doubled product releases per half.

JUL – DEC 2022Boston

Defined and launched a prototype of “Shop By Room,” a curated navigation experience in 5 geographic markets that gave customers alternative shopping lanes, returning more than $6M a year.
Used SQL, Looker and Google Sheets to lift engagement 50%+ across 3 product categories by optimizing department taxonomies, through exploratory data analysis, A/B testing and competitor research.